Multi-Purpose Facilities: Designing Affordable Attractions for All Audiences

More than ever, consumers want experiences – and they’re willing to pay for it. Sports tourism alone has grown into a $128 billion industry, with continued growth forecasted for the coming years. Americans spent more than $50 billion on non-sports related live entertainment in 2024, with overall ticket sales jumping 23% from last year.

Communities are eager to capitalize on the economic and social opportunities presented by an experiences-driven economy.

Sean Plunkett discusses how intentional design allows facility owners and the community at large to enjoy year-round usage. Read the full article here.