Facilities ‘Arms Race’ in College Athletics Shows No Signs of Slowing

College sports are undergoing a dramatic transformation, driven by newfound freedoms for athletes, such as the ability to transfer schools without repercussions and the opportunity to profit from their name, image, and likeness (NIL). Additionally, a surge in network television money has reshaped big-time college athletics, sparking conference realignments, expanded playoffs, and potential expansions of tournaments like the NCAA basketball tournament. This influx of funds is trickling down to athletic departments, leading to significant investments in facilities to attract top talent and enhance fan experiences.

Michael Hessert, Senior Principal of PBK Sports, discusses common upgrades and ways to plan for the future of athletic facilities.

Read the article here: Facilities ‘Arms Race’ in College Athletics Shows no Signs of Slowing – Facilities Management Insights (facilitiesnet.com)